Identify Our Target Audience

Brainstorming and sharing ideas 

Today we sat down with our groups and discussed our different possible target audiences. We brainstormed different ideas for the different age groups. However I realised that only certain people were the ones giving ideas and I hope that next time we brainstorm ideas we can all communicate as a group and be more comfortable with each other. 

 We had a few problems when deciding on our target market because the boy wanted our target audience to be Grades 2-6 and the girls wanted the target audience to be Grades 10-12. After long discussion and talking about why we wanted that target market we all decided on our target audience being grades 9-12. 

When we were brainstorming we wanted to focus on the lesson we would be teaching our target market, here are some of the ideas we came up with: 

KG 2 - G1 (3-7):

If we were to do ages 3-7 group we wanted to keep our performance sweet and funny and teach them things we learnt when we were that age.

Lessons: 

-Where are you from (international mindedness)?

-Respecting yourself and others

G2 - G6 (8-12)

When brainstorming for this age group we wanted to keep the message simple and we still wanted to the performance to be funny and sweet however more mature than the K2 - G1. 

Lessons: 

-Anti-bullying 

-Being honest with others and yourself

-Stranger Danger (not trusting people you don't know)

G7 - G9 (12-14)

While brainstorming ideas and lessons for this age group we wanted the message to be more serious be cause we thought that it would be a good idea not to only focus and happiness and expand our trail of thought that we were on while brainstorming ideas for the younger kids. 

Lessons :

-Taking responsibility for you mistakes

-Honesty 

-Drug Abuse 

G10 - G12 (15-19)

For this age group a lot of our ideas were similar to the 12-14 year olds however some of the ideas were more mature and would require an older audience. 

Lessons :

-Teenage Pregnancy 

-Substance Abuse 

-Alcohol Abuse 

*For the substance and alcohol abuse we would focus more on what it does to you and its affect after a long period of time* 

Our Target Audience: 

Grades 9-12 

Ideas:

-Substance Abuse 

-Alcohol Abuse

-Teenage Pregnancy